World Traditional Chinese Medicine, Centennial Hongjitang; A hundred years of great prosperity, a thousand years of good medicine. Hongjitang will continue to uphold the cultural treasures of Chinese medicine, integrate health tourism, and create a traditional Chinese medicine culture themed health tourism resort with the theme of "Hongde Guangbu Jishi Health Preservation", continuously making new and greater contributions to the development of national health and tourism industry.

It has successively been rated as a national AAA level tourist attraction, a national AAAA level tourist attraction creation unit, the first batch of industrial tourism demonstration bases in Shandong Province, the first batch of traditional Chinese medicine health tourism demonstration bases in Shandong Province, the Shandong Provincial Science Popularization Education Base, the Jinan City Ideological and Political Education Practice Base, and the Shandong University International Student Off campus Practice Base, creating a new highland of cultural and tourism integration. It has been rated as a film and television creation base of the China Television Art Exchange Association and an executive director unit of the China Television Art Exchange Association, attracting foreign tourists as far as Europe and Asia to visit and experience. The annual tourist reception volume reaches 500000 people, and the satisfaction rate of the scenic spot questionnaire survey is over 99%.

The scenic area adheres to the service concept of "putting tourists at the center", with complete public service facilities. It has been put into use, including a time sharing reservation system, tourist service center, parking lot, 3A level tourist toilets, etc. The catering facilities can accommodate 1600 people to dine at the same time, and the maximum daily carrying capacity of the scenic area can reach 10000 people.

In order to promote the deep integration of traditional Chinese medicine and tourism, and strengthen the theme of traditional Chinese medicine culture in the scenic spot, Hongjitang invested heavily in the landscape quality improvement project, and held a variety of festival activities, such as Confucius Memorial Ceremony, Sun Culture Festival, ass hide glue Culture Festival, and Health Preservation Festival, which attracted foreign tourists as far away as Europe and Asia to visit and experience.

At present, there are more than 40 tourist and experiential attractions in the scenic area, including the world's largest golden pot, the longest traditional Chinese medicine cultural relief wall in Asia with a length of 456 meters, and the largest musk ketone production base in Asia. There are over 300 types of precious seedlings planted in the park, as well as over 600 types of traditional Chinese medicine and green ornamental seedlings. At the same time, we have developed traditional Chinese medicine themed souvenirs such as health folding fans, hand drawn maps, handmade glass, and health sachets, and have won multiple awards including the first "Forbidden City" Cup Chinese Time honored Brand Cultural and Creative Competition.

Hongjitang Pharmaceutical is the only one hundred year old Chinese medicine pharmaceutical entity in Shandong Province. Hongjitang ass hide glue won the best gold medal in the first Shandong Products Expo in 1914. At present, it has several provincial key research platforms. Hongjitang is one of the first batch of Chinese time-honored brands in the country, and "Hongjitang Traditional Chinese Medicine Culture" is a national intangible cultural heritage. The Hongjitang Traditional Chinese Medicine Culture Tourism Scenic Area has successfully been rated as a national AAAA level tourist attraction, a national industrial tourism demonstration base, a national forest health care base pilot construction unit, the first batch of industrial tourism demonstration bases in Shandong Province, the first batch of Shandong Province Traditional Chinese Medicine Health Tourism Demonstration Bases, the Shandong Province Cultural and Tourism Integration Development Demonstration Zone, the Shandong Province Traditional Chinese Medicine Culture Experience (Field) Hall, the Shandong Province Primary and Secondary School Research Education Base, the Shandong Province Intangible Cultural Heritage Tourism Experience Base, the Shandong Province Science Popularization Education Base, the Jinan City Ideological and Political Course Education Practice Base, and the Shandong University Overseas Student Practice Base, and other honorary titles. 

Hongjitang's "Artificial Musk Development and Industrialization Project" won the first prize of the National Science and Technology Progress Award in 2015. Hongjitang ass hide glue won the gold medal of the Panama International Commodity Fair in 1915, becoming the first Chinese medicine product to go global.

The scenic spot has carried out four characteristic tourist routes, including Chinese medicine health care tour, ass hide glue experience tour, sunshine industry tour, research tour. Tourists can watch the processing techniques of Chinese medicine at a close distance, plant and pick Chinese medicinal materials, boil ass hide glue by themselves, customize colored glaze handicrafts, experience the "six treatments and health care" project characterized by medical health care, participate in cultural tourism activities such as ass hide glue cultural festival, holy water and flame, and Confucius sacrificial ceremony.

The Hongjitang Museum promotes the profound culture of traditional Chinese medicine and reproduces the magnificent development history of traditional Chinese medicine on the land of Qilu over the past century. The traditional Chinese medicine culture wall covers thousands of development history of traditional Chinese medicine in China, the sincere thought of famous doctors in traditional Chinese medicine in past dynasties, and the story of ass hide glue for thousands of years. Jiutian Gong Jiaofang set up a gold pot and silver shovel, and created the original "nine day and night refined refining method". The ass hide glue produced was "as black as paint, as thick as grease, and as transparent as amber, as jade". The Jiulong Jiuding Medicine Palace Jiaofang inherits the traditional stacked beam structure of China, creating a layout of "round sky and round earth". The interior showcases a series of traditional Chinese medicine themed products, highlighting the essence of traditional Chinese medicine. The Smart Elderly Care Manor integrates the Six Constants Smart Life System and the concept of Six Healing Medicines and Foodstuffs, meeting the needs of high-end health enthusiasts pursuing a healthy lifestyle. 

The scenic spot has carried out four characteristic tourist routes, including Chinese medicine health care tour, ass hide glue experience tour, sunshine industry tour, research tour. Tourists can watch the processing techniques of Chinese medicine at a close distance, plant and pick Chinese medicinal materials, boil ass hide glue by themselves, customize colored glaze handicrafts, experience the "six treatments and health care" project characterized by medical health care, participate in cultural tourism activities such as ass hide glue cultural festival, holy water and flame, and Confucius sacrificial ceremony.

The buildings in the scenic area are all in the architectural style of the late Ming and early Qing dynasties. The traditional Chinese medicine culture inheritance series includes the cultural square, Confucius Square, traditional Chinese medicine cultural wall, and ass hide glue cultural wall. The pavilion type buildings include the Hongjitang Museum, Le Jingyu Memorial Hall, the National Medical Museum, Hongjitang Jiaozhuang, Jiutian Gong Jiaofang, Jiulong Jiuding Yaogong Jiaofang, the setting of the Panama World Expo as well as the Yuquan Pavilion, Tingfeng Pavilion, and Rain Viewing Pavilion. The health care manor series includes the Health Hall, the Smart Health Care Manor. The ecological landscape includes the Herbal Garden, Yuquan Well, Yuquan Lake and other parks according to the scientific planning of the natural landscape topography, which reflects the beauty of the oriental garden, and has been stung for a hundred years in its massiveness. Lofty, elegant in the spirit of youth. Hongjitang has gradually become another beautiful business card in Jinan, following Daming Lake, Baotu Spring, and Qianfo Mountain.

In 2015, Hongjitang Pharmaceutical Group established a cultural and tourism subsidiary, specializing in operating the Hongjitang Scenic Area. Currently, the scenic area has invested a total of 1 billion yuan, forming a professional team of about 200 people. The scenic area covers an area of approximately 1.3 square kilometers and is located at the center of the Qilu Science and Technology Innovation Corridor. It is situated in the intersection of three national strategies: the Shandong New and Old Energy Conversion Pilot Zone, the Jinan Area of the China (Shandong) Pilot Free Trade Zone, and the Yellow River Basin Ecological Protection and High Quality Development. It is a traditional Chinese medicine cultural tourist attraction based on the production of traditional Chinese medicine, attracted by the experience of the millennium ass hide glue culture and the processing of ancient Chinese medicine, promoted by health care and vacation, and themed by the integration of industrial tourism, research and learning tourism, health and leisure, and is the core bearing area of Jinan to build an international science and technology city of traditional Chinese medicine.